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The strategic thinking of contemporary businesses has been built upon a platform of militant strategists since 400BC when Sun Tzu wrote the Art of War related to business strategy. Sun Tzu wrote the Art of War, which has been adopted into a business strategy book. In Sun Tzu’s Art of War, he wrote about several core factors in military strategy and each of these factors relates to a popular concept of business strategy. Sun Tzu’s thoughts about the factor of terrain, if we were to take that into the context of companies competing today, translates to markets, industry structures, value propositions, and competitive forces.

Many businesses are inconsistent in managing short and long-term strategic planning and proper investment to fund growth-enabled organizations business strategy. Companies need to focus on its core to ensure there is proper growth before taking the marketing strategy. Oftentimes, businesses experience obsessive focus on new business development without developing the core, thus spreading the organization and management team thin. A common case is for a company to experience a slowdown in growth in its core business and lack innovative ideas and products in the pipeline to seed continued growth.

Today, there are Henry Mintzberg and Joseph Bower lead the popular beliefs around business strategy (http://learnppt.com/business-strategy.php) marketing strategy. Henry Mintzberg proposes for an organization, bottom-ups process to drive business strategy development that hinges upon organizational configuration. In organizational configuration, the organization engages in behaviors based on adaptation to business surroundings.