BADM-336/Session 10 Answers

CTQ #4 p.214
What appeals would be appropriate for the following products when they are being sold to consumers?

a. Shaving cream

. comfort, quality

b. Carpenter's tools

. quality, ease of use

c. Fresh vegetables

. health, superior taste

d. Software

. ease of use, increased productivity

e. Lubrication oil

. durability, reliability

f. Ladies' dresses

. attraction of the opposite sex

g. Perfume

. emotional appeal, romance

h. Fancy candy

. superior taste, beautify packaging

i. CD players

. sound quality, portability

j. Hand soap

. hand softening, antibacterial